WHERE IT ALL BEGAN

Simpl Candle is an independent UK candle brand creating small-batch candles using essential-oil based fragrances. Founded by Lewis in 2023, Simpl was created for people who
prefer more natural, subtle scents to heavily perfumed candles. Every candle is handmade in the UK and designed around well-balanced fragrance, long burn times and reusable packaging.

Lewis, the founder of Simpl Candle, began experimenting with candlemaking in 2023 after being inspired by a coffee-scented candle. That first spark marked the beginning of his journey.

Through trial and error, Lewis found that essential-oil fragrances were the scents he personally found most comfortable to use, and this became the basis for Simpl's fragrance philosophy.

That discovery pushed Lewis to keep developing a cleaner, more considered approach to fragrance.

THE TURNING POINT

  • Simpl candle coffee candle testing with candle dye

    Testing Phase

    From September 2023 to September 2024, Lewis dedicated a year to learning the craft of candlemaking. Through trial and error, he discovered that essential oils were the only scents that didn’t trigger headaches or irritation.

    He also noticed that candle dyes caused excessive smoke and uneven burns — so he kept the wax natural and clean.

  • Candles with black lids on a beige fabric background

    Design

    Lewis chose bold black tins for their reusability, distinct look, and eco-friendly edge — plus they’re far less likely to break than glass.

  • a previous label design of simpl candle co UK

    Early Branding

    This was Simpl’s very first branding — back when synthetic oils were still part of the formula.

MARKET TO WHOLESALE

  • Candle in a 'simpl' tin on a wooden surface with other containers and a plant in the background.

    First Re-Design

    In October 2024, the brand evolved to feel more like a dedicated candle company — keeping the bold black aesthetic but refining its identity.

  • Feedback

    By early 2025, Simpl Candle was gaining momentum. While still working a full-time job, Lewis began focusing more on wholesaling to stockists over direct-to-consumer sales.

    The response from both customers and retailers was overwhelmingly positive — especially regarding scent and burn quality. But some feedback noted the branding felt too masculine or bold for their audience.

WHERE WE'RE HEADED

  • Simpl Candle tin with pink label on a light blue background

    Brand Overhaul

    By Summer 2025, Lewis realised that for Simpl to truly thrive, the brand needed a new look — one that felt more approachable while staying true to its roots. That evolution led to the version of Simpl you see today.

THE SIMPL. WAY

We hope you enjoyed our brand story.

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