In a world filled with thousands of candle and home fragrance options, Simpl Candle was born out of a desire to slow down. To strip things back to the essentials and let true creativity flow. To focus on what really matters: creating candles that smell good, look good, and do good — without unnecessary extras.
How Simpl Candle Started
Like many small businesses, Simpl Candle began with curiosity and a love for scent.
As I shared in our Brand Story, my first idea was a coffee-scented candle inspired by that comforting café aroma. I even experimented with dyes to make the wax turn coffee-brown — but to be honest, they burned terribly.
So I went back to the basics and started again. The goal was simple: create clean-burning, natural candles with honest scents and ingredients I could trust.
Finding What Works
Everything else I found on the market felt overcomplicated, overpriced, or overdesigned. I didn’t want “Midnight Reverie” or “Eternal Bloom.” I wanted something that just smelled good and made sense.
After countless tests (and a few bad burns), I found a formula that felt right — a blend of soy, rapeseed, and mineral wax that burns cleanly and evenly, paired with essential oils for a natural, balanced scent throw.
No dyes. No heavy branding. Just handmade, vegan candles that feel authentic and smell beautiful.
Simple Doesn’t Mean Basic
At Simpl Candle, simple doesn’t mean basic — it means intentional.
Every candle is made to be as honest as possible, from its ingredients to its name.
That’s why we avoid overly complex scent titles or unnecessary add-ons. Each candle is described exactly as it is — so you know what you’re getting.
For example, Palmarosa & Sicilian Bergamot smells like fresh florals and citrus — not “Morning Whisper.”
We use essential oils where possible because they’re closer to nature and create that subtle, grounding atmosphere that synthetic fragrances often miss.
The Simpl Promise
We’ll always keep things honest — from our ingredients to our prices.
No greenwashing. No gimmicks. Just well-made, eco-friendly candles that do what they’re meant to do: make your space smell great, naturally.
That’s the story behind Simpl Candle — and the reason we’ll always keep things simple.